Quick Overview

Health management services offered with term plans are complimentary, non-insurance services bundled with some modern term insurance policies. They aim to support prevention, diagnosis, treatment guidance, and recovery through services like teleconsultations, wellness coaching, mental health support, second opinions, and care coordination. 

These services do not pay claims or medical bills, do not replace health insurance, and are usually provided through third-party partners, often with eligibility conditions such as minimum sum assured or resident status. Some insurers that offer these services are HDFC Life, Bajaj Life, and Axis Max Life.

For years, term insurance had just one role: to pay a lump sum to your family if you weren’t around. That core promise hasn’t changed. What has evolved is how insurers are trying to make term plans useful while you’re alive. Many modern term plans now bundle health management services (HMS) with their plans. These services sit outside the insurance contract, and they don’t pay hospital bills or reimburse OPD expenses (unless a limited wallet is explicitly offered). 

At Ditto, we’ve reviewed hundreds of policy wordings across dozens of insurers to separate substance from marketing. In this article, we break down how HMS actually works and compare the most comprehensive health management services offered by popular term insurers in a clear, practical table.

Health Management Services Offered with Term Plan in India

InsurerNature of Health Management ServicesKey Conditions and Limitations
HDFC Life Click2Protect SupremeUnlimited teleconsults, psychologist & dietician support, preventive check-ups, cancer screening, pregnancy/health wallet, digital health vault, OPD, lab & pharmacy discounts, bereavement counselling. It can be availed using the Life Rewards App once the policy is issued and 30 days from the free look period. provided via third-party partners; insurer not liable for service quality
Axis Max Life Smart Term Plan PlusDoctor teleconsultations, diet & nutrition coaching, psychologist consultations, live yoga & guided meditation, health assessment & 24×7 medical chat, network discounts on medicines & lab testsCost or frequency capped; not unlimited, no OPD reimbursement or wallet, available only to Indian residents
Bajaj Life eTouch IIWomen get health check-ups, OPD, a pregnancy OPD wallet, unlimited insta-consults, psychologist & nutritionist support. Men get teleconsults with mental wellness and fitness support and discounted diagnostics and meds.Women receive higher value, OPD wallet is women-only, services are non-transferable
Tata AIA Life Sampoorna Raksha Promise and Maha Raksha Supreme SelectHealth Buddy, unlimited teleconsults, medical second opinions, personal case management, diagnostics and pharmacy, medicine and lab discounts, plus ambulance and home-care coordination (user paid).Typically available only if sum assured ≥ ₹50 lakh, service quality depends on the Tata 1mg ecosystem, no OPD wallet or reimbursements 
Aditya Birla Sun Life Insurance Super Term PlanMedical consultations, health coaching, medical second opinion, personal medical case managementTargeted at policies with ₹1 crore+ sum assured, Services available only for first 20 policy years or policy term (whichever lower), eligibility reviewed periodically and can be modified/withdrawn
Digit Life Insurance Glow Term Plan24×7 doctor-on-call, wellness coaching, diagnostics, pharmacy, OPD, mental wellness and physiotherapy, home care, ambulance, pickup/drop, fitness, childcare, and elderly care.Pure facilitation model; almost all services are pay-per-use, Digit does not subsidise costs, no wallets, no free consult limits guaranteed, useful mainly for coordination, not cost savings
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Common Health Management Services Offered with Term Plans in India

01

Teleconsultations

Most plans offer doctor access through teleconsultations, allowing policyholders to speak to general physicians and, in many cases, specialists via voice, video, or chat. Some insurers provide unlimited consultations, while others cap the number of sessions.

02

Preventive Care

Many term plans include preventive and diagnostic support such as annual or periodic health check-ups, basic screenings, and health risk assessments. A few insurers extend this further with gender-specific benefits, such as cancer screening vouchers or women-focused preventive tests.

03

Lifestyle Support

Lifestyle and mental wellness services are increasingly common. These typically include access to nutritionists, diet and fitness coaching, psychologist consultations, guided yoga or meditation sessions, and content around stress management, de-addiction, and overall wellbeing. In most cases, these services are meant to encourage healthier habits rather than provide treatment.

04

Care Coordination

Some insurers go a step further by offering care coordination and case management, especially for serious or complex illnesses. This may involve medical second opinions, support from a personal medical case manager, and assistance with booking diagnostics, pharmacies, or ambulances. While coordination is usually included, the actual cost of treatment or services is often borne by the policyholder.

05

Digital Health Tools

Almost all health management programs rely on digital health tools. These include online health vaults to store medical records and prescriptions, wearable or device integration to track vitals, and reminder systems for medicines, follow-ups, or appointments. These tools are designed for convenience and continuity rather than clinical decision-making.

Importance of Health Management Services Offered with Term Plans 

Health management services are offered with term plans for the following reasons:

    • Health management services add lifetime relevance to term insurance by offering tangible benefits while you are alive, even if no claim is ever made.
    • Preventive check-ups, early consultations, and mental health access can help detect health issues sooner, reducing the risk of severe and costly complications later.
    • During serious illnesses, care navigation, second opinions, and case management reduce confusion and help policyholders make timely, informed medical decisions.
    • Access to mental health support lowers barriers to care, especially for younger policyholders who increasingly prioritise emotional and psychological wellbeing.
    • Insurers also use health management services as a differentiation and engagement tool, helping their term plans stand out in a competitive market and improving long-term customer retention.

Why Choose Ditto for Term Insurance?

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Health Management Services Offered with Term Plan
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Ditto’s Take 

Health management services can make term insurance feel more relevant in everyday life, but they should never be the deciding factor while choosing a policy. Their scope, continuity, and quality vary widely across insurers, and real protection still comes from reliable claims settlement, fair underwriting, and sustainable pricing. 

When we spoke to our operations team, early adoption of these services appeared slow, something we expect to improve as awareness grows. HMS works best as a complement to a strong core term plan, not a substitute for sound fundamentals.

If you’re in the process of making up your mind about choosing the perfect term insurance plan for you, you can refer to the linked blog about the best term insurance plans in 2025. 

Frequently Asked Questions

Are health management services included in all term insurance plans?

No. Only select term plans and variants offer these services, often subject to eligibility conditions like sum assured or resident status.

Do health management services increase the premium of a term plan?

In most cases, no. These services are offered as complimentary add-ons and do not directly affect the premium.

Can health management services be withdrawn or changed later?

Yes. Since they are value-added services, insurers may modify, replace, or discontinue them, usually with prior communication.

Are these services available for NRIs or overseas policyholders?

Generally no. Most health management services are restricted to Indian residents due to service provider and regulatory limitations.

What is the value of the health management services offered with term plans?

The value of health management services offered with term plans is usually expressed as a “perceived value”, which reflects the estimated market cost of the bundled services, not a cash benefit. For example, AMLI Smart Term Plan Plus lists a perceived value of about ₹50,000 per year; Bajaj Life eTouch II estimates ₹31,000 for men and ₹36,500 for women; and Aditya Birla Sun Life Super Term Plan indicates a perceived value of around ₹74,000. These figures are illustrative and not payable amounts.

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