Term Insurance

Best Term Insurance Plan: Top 10 Choices

Gargi Thakur

Written by Gargi Thakur

Insurance Writer

Gaurav Bhat

Reviewed by Gaurav Bhat

IRDAI-Certified Expert at Ditto

SP0738578124

Certified
Best Term Insurance Plan: Top 10 Choices

Overview

The best term insurance plans in India include Axis Max Life Smart Term Plan Plus, HDFC Life Click2Protect Supreme Plus, and ICICI Prudential iProtect Smart Plus. These options offer high coverage options backed by insurers with strong claim settlement ratios above 99%. 

Top Plans and Key Features

  • Axis Max Life Smart Term Plan Plus: Rated 4.7/5, with an optional critical illness cover for 64 illnesses and a ₹1 crore accelerated terminal illness payout. 
  • HDFC Life Click2Protect Supreme Plus: Rated 4.4/5, known for insurer reliability, life-stage cover increases, and a Smart Exit option. 
  • ICICI Prudential iProtect Smart Plus: Rated 4.3/5, offering competitive pricing, life-stage protection, and a Premium Break option.
  • Bajaj Life eTouch II: Rated 4.2/5, known for insurer solvency, flexible payout options, and affordable term insurance coverage.

According to Swiss Re Institute’s World Insurance in 2025 report, India was the world’s 10th-largest insurance market by nominal premium volume (basic premium paid for an insurance policy) in 2024, generating USD 141 billion in premiums and accounting for 1.8% of the global market.

However, a large insurance market does not necessarily mean that every family has adequate life cover. With several policies offering similar benefits, premiums, and riders, finding the best term insurance plan in India can be confusing. 

In this guide, we've evaluated 10 of the top term insurance plans in India across insurer reliability, product features, and pricing, so you can pick the one that actually delivers when it counts. 

Best Term Insurance Plan in India: Ditto’s Top 10 Choices

How Ditto Rates the Best Term Life Insurance in India

To identify the best term plan in India, we evaluate every policy using our proprietary scoring methodology. Each plan featured in this guide is assessed through a transparent policy rating framework that measures performance across three key dimensions and more than 15 evaluation factors:

    • Insurer Reliability (60%): We analyze the last three financial years of IRDAI data, including Claim Settlement Ratio (CSR), Amount Settlement Ratio (ASR), solvency ratio, business scale, and customer complaint volume. Averaging performance over three years ensures that our ratings reflect long-term consistency rather than being influenced by an unusually good or bad year.
    • Product Features (30%): We carefully review policy documents to assess how comprehensive each plan is. Our evaluation considers factors such as premium deferment options, whether terminal critical illness benefit payout is on top of the term cover or is an accelerated payout, and the overall flexibility of policy terms and benefits.
    • Pricing (10%): We compare premium quotes across a fixed benchmark, that is, a 30-year-old salaried male in Bengaluru taking a ₹1 crore cover so that every plan can be compared properly. The weightage is kept low on purpose since premiums can change only for new purchases and otherwise stay locked in for the entire policy term once the policy is bought.

Term Insurance Eligibility & Key Features

FeatureAxis Max Life Smart Term Plan PlusHDFC Life Click2Protect Supreme PlusICICI Prudential iProtect Smart PlusBajaj Life eTouch IIAditya Birla Sun Life Super Term Plan
Entry Age18 to 60 years18 to 65 years18 to 60 years18 to 65 years18 to 65 years
Maturity Age28 to 85 years, 100 for whole lifeUp to 85 yearsUp to 85 years, 99 for whole life28 to 85 years, 99 for whole life28 to 85 years
Minimum Annual Income (Subject to Age, Education, and Occupation Type)₹3 lakh₹2.5 lakh₹3 lakh₹2.5 lakh₹5 lakh
Sum Assured₹25 lakh to no limit (depending on underwriting)₹50 lakh to no limit (depending on underwriting)₹50 lakh to no limit (depending on underwriting)₹50 lakh to no limit (depending on underwriting)₹25 lakh to no limit (depending on underwriting)
Smoker Timeline (Tobacco-Free Period)24 months24 months12 months12 months12 months
Premium Payment TermSingle, regular, 5/10/12/15 pay, pay till 60Single, regular, limited pay (customizable)Single, regular, limited - 5/7/10/15 pay, pay till 60Regular, limited, 5/6/10/12/15/20 pay, pay till 60Regular, limited, 5/7/10/12/15/20 pay, pay till 60
Premium Payment FrequencyMonthly, quarterly, half-yearly and annually Monthly, quarterly, half-yearly and annually Monthly, quarterly, half-yearly and annually Monthly, quarterly, half-yearly and annually Monthly, quarterly, half-yearly and annually 
VariantsRegular (Level cover), Return of Premium (ROP), Early ROP Plus, Smart Cover, Whole Life Cover, Income Protection CoverLife, Life Plus, Life GoalLife, Life Plus, Life RebalancingLife Shield, Life Shield Plus, Life Shield ROPLevel Cover, Increasing Cover, Level Cover with Return of Premium

Best Term Insurance in India: Detailed Comparison

01
Axis Max Life
Axis Max Life
Smart Term Plan Plus
This is one of the most well-rounded term insurance plans available. It combines competitive premiums with a strong insurer track record and a wide range of optional benefits.
Axis Max Life
Smart Term Plan Plus
4.7
Overall Rating

Insurer Rating
5.0/5

Customer Service
5.0/5

Feature Rating
4.1/5

Premium Rating
5.0/5

Key Features:

  • An accelerated terminal illness benefit that can provide an early payout of up to ₹1 crore.
  • A Cover Continuance Benefit that lets you defer premiums temporarily for a year while keeping the policy active. The deferred premiums must subsequently be repaid.
  • An advance payout of up to ₹2 lakh at claim intimation, subject to the policy conditions.
  • An optional critical illness protection covering up to 64 listed illnesses, subject to the rider terms and a 20-year coverage period.
  • Waiver-of-premium rider for 11 specified critical illnesses and 4 disabilities.

A 25-year-old non-smoking, healthy male covered until 65 for a sum assured of ₹1 crore pays around ₹894 per month. 

Note

At Ditto, we recommend paying your premium annually instead of monthly, quarterly, or half-yearly.

While smaller installments may seem easier to manage, insurers often charge modal loading (2% to 5%, highest for monthly) on non-annual payments, making the total yearly cost higher. Monthly payments also carry a greater risk of missed auto-debits due to insufficient balance, expired cards, or technical issues. If the premium isn't paid within the grace period (15 days for monthly payments and 30 days for others), the policy could lapse, and your life cover may stop.

If paying annually is difficult, monthly payments are still a good option. Just enable auto-debit, keep sufficient funds in your account, and ensure your policy stays active.

02
HDFC Life
HDFC Life
Click2Protect Supreme Plus
This plan may cost slightly more than competing plans, but it is a compelling option for buyers who prioritize insurer reliability, customer service, and policy flexibility.
HDFC Life
Click2Protect Supreme Plus
4.4
Overall Rating

Insurer Rating
4.5/5

Customer Service
5.0/5

Feature Rating
4.4/5

Premium Rating
3.0/5

Key Features:

  • Waiver of future premiums on 60 specified critical illnesses and disabilities via a rider.
  • Life-stage benefits that allow you to increase your cover after events such as marriage, home purchase via loan, or childbirth.
  • A Premium Break option that lets you defer premiums temporarily for 1 year without immediately losing coverage. The unpaid premium must be repaid later.
  • A critical illness rider covering up to 60 listed illnesses for the rider term of 15 years.
  • Smart Exit benefit, which allows you to exit the policy during a specified window and recover eligible premiums paid.
  • Flexible death benefit options, including lump-sum and income-based payouts.
  • Health and wellness services and an advance partial payout at claim intimation, subject to the relevant conditions.

Premiums start at ₹904 for a 25-year-old, non-smoking, healthy male living in a tier-1 city like Delhi (pincode: 110010), with a sum assured of ₹1 crore, covered until age 65.

Did You Know?

HDFC Life is one of the first insurers in India to introduce location-based pricing for life insurance premiums. This means your premium can vary based on your pincode, even if your age and health profile are identical to someone else's. In general, applicants from metro cities tend to receive lower premiums, while those from Tier 2 and Tier 3 cities may be quoted higher rates. 

03
ICICI Prudential
ICICI Prudential
iProtect Smart Plus
This plan is worth considering if you want competitive pricing, a reputable insurer, and essential term insurance features without an overly complicated policy structure.
ICICI Prudential
iProtect Smart Plus
4.3
Overall Rating

Insurer Rating
4.4/5

Customer Service
5.0/5

Feature Rating
3.8/5

Premium Rating
5.0/5

Key Features:

  • Life-stage protection that lets you increase your sum assured after marriage, childbirth, or taking a home loan, subject to the policy conditions.
  • A Smart Exit option that may return eligible premiums if you exit during the specified window.
  • A Premium Break option that allows eligible policyholders to temporarily postpone premium payments for a year.
  • An accelerated partial payout of up to ₹3 lakh at claim intimation for qualifying policies.
  • A critical illness rider covering 60 illnesses for a period of 20 years and a standalone waiver of premium rider for 15 critical illnesses and total permanent disability due to accident.
  • Flexible death benefit options, allowing the nominee to receive the benefit as a lump sum, regular income, increasing income or a combination.

A 25-year-old non-smoking, healthy male covered pays premiums starting from ₹907 per month for a sum assured of ₹1 crore until 65.

04
Bajaj Life
Bajaj Life
eTouch II
This can be a suitable choice for buyers who want to keep premiums low while retaining a reasonable set of essential benefits.
Bajaj Life
eTouch II
4.2
Overall Rating

Insurer Rating
4.4/5

Customer Service
5.0/5

Feature Rating
3.4/5

Premium Rating
5.0/5

Key Features:

  • An accelerated terminal illness payout of up to ₹2 crore, subject to the plan conditions.
  • Waiver of future premiums in specified cases of accidental disability or terminal illness.
  • Flexible death benefit payouts, including lump-sum and regular-income options.
  • A Premium Holiday add-on that can allow eligible policyholders to skip certain premiums without immediately losing coverage.
  • An early exit value under specified ages, policy terms, and payment structures.
  • A critical illness rider covering up to 60 illnesses for a period of 20 years and an accidental partial/total permanent disability rider for disability coverage.
  • Health management services such as teleconsultations, health checkups, and discounts on diagnostic or pharmacy services.

Premiums start at ₹846 per month for a 25-year-old, non-smoking, healthy, salaried male covered until 65, with a sum assured of ₹1 crore. 

Note: If you’re looking for term insurance for NRIs, eTouch II is an option worth exploring because of its global presence and streamlined issuance process. 

05
Aditya Birla Sun Life
Aditya Birla Sun Life
Super Term Plan
This plan can work well for someone who specifically wants critical illness protection integrated with their term cover and for a longer duration. However, the accelerated critical illness payout reduces the remaining life cover, so the benefit structure should be reviewed carefully.
Aditya Birla Sun Life
Super Term Plan
4.0
Overall Rating

Insurer Rating
3.7/5

Customer Service
5.0/5

Feature Rating
4.3/5

Premium Rating
5.0/5

Key Features:

  • Accelerated optional critical illness protection for 42 listed illnesses. The payout can be up to 50% of the sum assured, capped at ₹50 lakh.
  • An inbuilt terminal illness benefit for early financial assistance.
  • Level Cover, Increasing Cover, and Level Cover with Return of Premium variants.
  • Life-stage protection that can increase your cover after marriage, childbirth/ adoption, or purchasing a home.
  • A Cover Continuance Benefit that permits eligible policyholders to temporarily defer premiums for a year.
  • An Early Exit Value under eligible variants and policy terms.
  • Health management services as well as optional unique riders for hospital and surgical care.
  • Optional waiver-of-premium protection for accidental total and permanent disability.

The premiums start at ₹936 per month for a 25-year-old, non-smoking, healthy male, covered for a sum assured of ₹1 crore until age 65. 

06. Tata AIA Sampoorna Raksha Promise

Overall Rating: 4.4/5

This is a feature-rich term plan with long coverage options, premium deferment, and an optional return-of-premium structure.

Key Features:

    • Life cover that can extend up to age 100 under eligible options.
    • A Life Promise option for pure term protection and a Life Promise Plus option that returns eligible premiums if the policyholder survives the term.
    • An accelerated terminal illness payout equal to 50% of the base sum assured, along with waiver of future premiums.
    • A FlexiPay Benefit that lets eligible policyholders defer premiums for up to 12 months while maintaining the cover. Deferred premiums must be repaid later.
    • An advance payout of ₹3 lakh at claim intimation for eligible policies with a minimum sum assured of ₹1 crore.
    • Optional riders for critical illness, accidental total and permanent disability, accidental death, hospitalization, and waiver of premium.

A 25-year-old non-smoking, healthy male covered until 65 for a sum assured of ₹1 crore has to pay around ₹897 per month. 

07. Kotak Life e-Term Plan 

Overall Rating: 4.0/5

Kotak Life e-Term is one of the more affordable plans in this comparison and offers multiple plan and death benefit payout options. 

Key Features:

    • An additional accidental death benefit of up to ₹1 crore under the Life Plus option.
    • Waiver of future premiums if the policyholder develops a total and permanent disability under the Life Secure option.
    • Immediate lump-sum, level recurring, and increasing recurring death benefit payout options.
    • A Special Exit Value that returns eligible premiums when the policyholder exits around age 60, subject to policy-term conditions.
    • Step-up and step-down options that allow the policyholder to adjust the life cover at specified stages.
    • Optional critical illness and permanent disability riders.
    • Wellness services and a free medical checkup every five years under the applicable terms.

A 25-year-old non-smoking, healthy male covered pays premiums starting from ₹808 per month for a sum assured of ₹1 crore until 65. 

08. PNB MetLife Mera Term Plan Plus

Overall Rating: 3.48/5

PNB MetLife Mera Term Plan Plus offers several customization options, but buyers should carefully assess the additional premiums charged for spouse cover, increasing cover, critical illness benefits, and return of premium options. 

Key Features:

    • Life, Life Plus, and Life Plus Health benefit options.
    • Coverage that can extend up to age 99 under eligible options.
    • Spouse coverage within the same policy for an additional premium.
    • A Step Up option that increases the sum assured by 10% (simple interest) each year for ten years, with additional premiums charged for the increased cover.
    • Life-stage protection that can increase the cover after marriage, childbirth, or taking a home loan.
    • A Child Education Support Benefit that provides an additional layer of protection for education expenses.
    • Waiver of future premiums following accidental total and permanent disability or diagnosis of one of 50 listed critical illnesses.

A 25-year-old non-smoking, healthy male covered until 65 for a sum assured of ₹1 crore has to pay around ₹868 per month. 

09. LIC New Tech Term Plan 

Overall Rating: 3.46/5

This plan is relatively simple and may appeal to buyers who prioritize the LIC brand. However, it lacks several modern features available in leading private-sector plans, including comprehensive critical illness protection, premium breaks, life-stage cover increases, and waiver-of-premium options. 

Key Features:

    • A Level Sum Assured option under which the cover remains constant throughout the policy term.
    • An Increasing Sum Assured option under which the cover remains level for the first five years and then rises by 10% (simple interest) of the original sum assured each year from the sixth to the fifteenth policy year.
    • The increasing cover reaches 200% of the original sum assured from the fifteenth year and then remains level.
    • Regular Pay, Single Pay, and selected Limited Pay options.
    • An optional accident benefit rider that provides an additional payout if death occurs due to an eligible accident.
    • An online-only purchase process without the need for an intermediary.

Premiums start from ₹840 per month for a 25-year-old, non-smoking, healthy male, covered for a sum assured of ₹1 crore until 65. 

10. SBI Life Smart Shield Plus 

Overall Rating: 3.35/5

This plan can be considered by buyers who prefer SBI’s brand familiarity and want an increasing-cover structure. However, compare its rider availability, customer service experience, and overall premium with more feature-rich alternatives before purchasing. 

Key Features:

    • A Level Cover Benefit under which the sum assured remains fixed throughout the policy term.
    • An Increasing Cover Benefit that raises the sum assured by 5% each year from the first policy anniversary, up to 200% of the original cover.
    • A Level Cover with Future Proofing Benefit that permits additional cover after events such as marriage, childbirth/ adoption, or purchasing a house.
    • A Better Half Benefit that provides eligible spouse coverage within the policy.
    • Single Pay, Regular Pay, and multiple Limited Pay options.
    • Optional accidental death and accidental partial permanent disability riders.
    • Whole-life coverage up to age 100 under eligible limited-premium structures.

Premiums start from ₹855 per month for a 25-year-old non-smoking, healthy, salaried male covered until 65, for a sum assured of ₹1 crore.

Ditto’s Watchlist: Term Insurance Plans From Up-and-Coming Insurers

PlanDitto’s Rating (Out of 5)
Canara HSBC Life Young Term Plan3.23/5
Pramerica RockSolid Term Insurance Plan2.87/5
IndusInd Nippon Life Super Suraksha Plus2.64/5
Edelweiss Tokio Life Zindagi Protect Plus2.55/5
IndiaFirst Life Super Protection Plan2.03/5

Premium Comparison: Top 10 Term Insurance Plans

Plan25, Male25, Female35, Male35, Female
Axis Max Life Smart Term Plan Plus₹17,222₹14,640₹26,552₹22,570
HDFC Life Click2Protect Supreme Plus₹19,719₹16,761₹31,118₹26,451
ICICI Prudential iProtect Smart Plus₹16,111₹13,694₹26,030₹22,126
Bajaj Life eTouch II₹15,474₹14,482₹25,311₹21,675
Aditya Birla Sun Life Super Term Plan₹18,607₹16,343₹26,507₹21,504
Tata AIA Sampoorna Raksha Promise₹18,059₹15,350₹27,218₹23,134
Kotak Life e-Term Plan₹18,360₹16,320₹29,380₹23,260
PNB MetLife Mera Term Plan Plus₹18,600₹15,800₹28,800₹23,000
LIC New Tech Term Plan₹21,996₹19,344₹32,204₹26,560
SBI Life Smart Shield Plus₹17,440₹15,374₹27,748₹22,390

Note: For this comparison, we’ve considered healthy profiles of salaried (annual income: ₹10 lakh), graduate, healthy, non-smoker individuals living in a tier-1 city like Delhi (pincode: 110010), covered for a sum assured of ₹2 crore until age 65. These are illustrative premiums without first year discounts. 

Key Insights

The premium you pay for a term insurance policy is determined by several factors that influence the insurer's risk assessment. Understanding these can help you choose the right cover at the best possible price. 

    • Age: Premiums increase with age. Buying a policy early locks in a lower premium for the entire policy term, making it significantly more cost-effective over the long run.
    • Sum Assured: A higher sum assured results in a higher premium, as the insurer takes on a larger financial liability. However, a key point to note here is that doubling your cover does not necessarily lead to an equally proportionate increase in the premium, as insurers offer bulk discounts due to economies of scale. 
    • Gender: Women generally pay up to 15% lower premiums than men because, on average, they have a longer life expectancy and lower mortality rates.
    • Health & Medical History: Existing medical conditions, obesity, high blood pressure, diabetes, or a family history of critical illnesses can increase premiums or require additional underwriting.
    • Lifestyle Habits: Smokers and tobacco users pay substantially higher premiums (60% to 100% more) than non-smokers due to the increased health risks. Frequent alcohol consumption or participation in high-risk activities may also affect pricing.
    • Policy Term: Longer policy terms typically have higher total premiums, although the annual cost may still remain affordable when purchased at a younger age.
    • Occupation: People working in hazardous professions, such as mining, construction, seafaring, or aviation, may be charged higher premiums because of the elevated risk involved.
    • Riders: Adding optional benefits such as critical illness cover, accidental disability benefit, or waiver of premium increases the overall premium but provides broader financial protection.

Ditto’s Key Takeaway: Most term plans are priced within 10%-20% of each other, so looking for the cheapest plan may not make much difference, considering inflation works in your favor here, and opting for a reputed insurer, even if premiums are slightly higher, makes more sense.

Best Term Insurance Plan for ₹1 Crore

If you're looking for the best term insurance plan for ₹1 crore, here's something worth knowing: the best plan doesn't change just because the cover amount does. A good term plan is a good term plan no matter the coverage. So if a plan is among the best overall, it'll likely be one of the best choices for a ₹1 crore, ₹2 crore, ₹5 crore, or even ₹10 crore cover too. 

At Ditto, we recommend opting for any of the top 3 options: Axis Max Life Smart Term Plan Plus, HDFC Life Click2Protect Supreme Plus, and ICICI Prudential iProtect Smart Plus.

Best Term Insurance With Return of Premium

Return of Premium (ROP) term plans return the eligible base premiums you paid if the policyholder survives the policy term. While there is no best term insurance with Return of Premium, popular ROP options include Axis Max Life Smart Term Plan Plus, HDFC Life Click2Protect Supreme Plus, ICICI Iprotect ROP, Bajaj Life eTouch II, ABSLI Super Term Plan, and Tata AIA Sampoorna Raksha Promise.

However, we do not recommend ROP term plans. 

    • They can cost around 60%–100% more than comparable pure term plans, even though the higher premium does not increase your life cover. 
    • At maturity, you receive only the eligible base premiums paid, without any investment returns or compounding. 
    • Over a 30- or 40-year policy term, inflation can also substantially reduce the real value of the amount returned.

A more efficient approach is to purchase a regular term plan and invest the premium difference separately in an instrument suited to your goals and risk profile, like Public Provident Fund (PPF), Fixed Deposits (FDs), National Pension System (NPS) and mutual funds. This gives you the same life cover at a lower premium while allowing the additional money to earn potential returns and remain separate from your insurance policy.

Therefore, instead of choosing the “best” ROP plan, we recommend selecting a comprehensive pure term insurance policy with a reliable insurer, suitable features, and an affordable annual premium.

Best Term Insurance Company in India

Metrics (Average of FY 24-26)Axis Max LifeHDFC LifeICICI Prudential LifeBajaj LifeAditya Birla Sun Life
Claim Settlement Ratio (CSR)99.71%99.66%99.30%99.32%98.70%
Amount Settlement Ratio (ASR)*96.37%96.72%95.94%93.42%94.31%
Complaint Volume (Per 10,000 Claims)3.001.008.002.771.33
Solvency Ratio1.89x1.86x2.10x3.52x1.82x
Annual Business Volume (Crore)₹12,566.66₹33,030.87₹22,239.48₹12,791.02₹10,303.08

Note: The Amount Settlement Ratio (ASR) is the average of FY 23-25 since the latest year’s data is not published yet in the IRDAI Statistics Handbook. These metrics reflect the overall life insurance portfolio of the insurer, which includes term insurance, Unit-Linked Insurance Plans (ULIPs), savings plans, etc. 

These metrics listed above have been sourced from IRDAI Annual Reports and respective insurers’ public disclosures. For more data-driven comparison and details about other insurers discussed above, refer to Ditto Data Lab.

Key Takeaways

    • Claim Settlement Ratio (CSR): It is the percentage of claims an insurer settles out of the total claims received. At Ditto, we recommend insurers with a CSR above 97%, and all five cross that benchmark, with Axis Max Life leading with consistently high performance. 
    • Amount Settlement Ratio (ASR): It is the percentage of total claim amount paid by the insurer compared to the total claim amount received. Since term insurance claims are either paid in full or rejected, it’s an important metric that tells us whether an insurer is treating high- and low-value claims fairly. At Ditto, we recommend insurers with an ASR above 90%. 
    • Complaint Volume: The number of customer complaints received per 10,000 claims, reflecting service quality during the claims process. At Ditto, we recommend choosing insurers with fewer than 20 complaints. 
    • Solvency Ratio: A financial metric indicating a company’s overall financial health. IRDAI recommends a minimum solvency ratio of 1.5x, but at Ditto, we recommend opting for insurers above 1.8x for a wider safety cushion. Bajaj Life stands out here with one of the highest solvency ratios in the industry. 
    • Annual Business Volume: A large business volume indicates scale. At Ditto, we recommend opting for life insurers with an annual business volume above ₹5,000 crore. LIC has the largest annual business, followed by SBI Life and HDFC Life. 

How to Choose Term Insurance?

Choose the Right Coverage Amount 

Two commonly used methods are the Human Life Value (HLV) approach, which estimates the financial value of your future income and the loss your family would face if you were no longer around, and the income-based approach, which recommends a cover that's a multiple of your annual income. However, at Ditto, we recommend the expense-based approach, as it focuses on your family’s actual needs. We’ll explain it in detail later in this article. 

Note: As a broad rule of thumb, term insurers allow eligible applicants to purchase cover worth up to roughly 20–30 times their annual income, depending on their age, occupation, education, existing insurance, and financial underwriting. However, this should be treated as an eligibility range, not as the sole method for deciding your cover. 

Ideal Policy Tenure 

Your term insurance should ideally remain active until your family is no longer financially dependent on your income. For most salaried individuals, this means choosing coverage until the age of 60 or 70.

You may need a longer tenure if:

    • You expect to work beyond the traditional retirement age (especially NRIs).
    • You have young children or dependents who may require support for longer.
    • You have long-term liabilities that extend beyond age 70.
    • Your spouse or children are likely to remain financially dependent on you.

Avoid choosing a short policy term only to reduce the premium. If you need to purchase another policy later, the premium will be based on your higher age and updated health status. A new medical condition could also make the policy more expensive or affect your eligibility. 

At the same time, whole-life coverage up to age 85 or 100 is not necessary for everyone. Term insurance is primarily meant to replace income during your working years, not to create an inheritance. 

Choose Riders Carefully

Riders provide additional protection, but they also increase the premium and come with separate definitions, exclusions, and coverage periods. Add a rider only when it addresses a genuine protection gap. 

At Ditto, we primarily recommend opting for the following riders:

    • Waiver of Premium: Waives future premiums after a specified disability or critical illness while keeping the base policy active. 
    • Critical Illness: Provides a lump-sum payout following the diagnosis of a listed critical illness, subject to survival and waiting periods and other policy conditions. 
    • Accidental Total and Permanent Disability Rider: Provides a lump-sum or periodic benefit if an accident results in total and permanent disability, as defined by the policy. This is a needs-based recommendation and can be valuable for individuals whose financial security would be significantly affected by the loss of earning capacity due to an accident. 

You can also refer to the infographic attached below:

Term Insurance Rider- Must Haves and Things to Avoid

Compare Premiums and Features

Premium affordability matters because term insurance is a long-term commitment. However, the cheapest plan is not necessarily the best term plan.

Compare Plans Based On:

    • The insurer’s performance across key operational metrics
    • The policy’s exclusions and benefit definitions
    • Premium payment flexibility
    • Waiver-of-premium provisions
    • Terminal illness and disability benefits
    • Life-stage cover enhancement options
    • Claim assistance and customer service
    • The insurer’s underwriting terms for your profile

Always compare premiums using the same age, sum assured, policy tenure, premium payment term, smoking status, and rider selection. Otherwise, two quotes may appear comparable even though they provide different benefits.

A slightly higher premium may be worthwhile when the plan offers better insurer reliability, useful features, or stronger customer support. However, avoid paying substantially more for benefits such as return of premium, whole-life coverage, or bundled riders like accidental death benefit unless they serve a specific need.

How to Choose the Right Term Insurance Company?

Since term insurance is a long-term commitment, the insurer you choose matters just as much as the policy itself. You may purchase a plan today but not need to claim it for several decades.

That's why it's important to choose an insurer with a strong track record across key indicators such as Claim Settlement Ratio (CSR), Amount Settlement Ratio (ASR), complaint volume, solvency, and annual business performance.

A trustworthy insurer gives you confidence that your policy won't just promise financial protection on paper but also deliver when your family needs it most.

How Much Term Insurance Cover Do You Need? 

Your term insurance cover should be large enough to maintain your family’s lifestyle, repay outstanding liabilities, and fund essential future goals if you are no longer around. Instead of relying only on a broad income multiple, we recommend using the expense and liabilities replacement method.

Start by Estimating:

    • Your family’s current annual household expenses
    • The number of years they may depend on your income
    • The effect of inflation on future living costs
    • Outstanding liabilities, such as home, personal, or education loans
    • Major goals, including children’s education and your spouse’s retirement
    • Any existing life insurance cover

For example, suppose your family currently spends ₹60,000 per month and would need financial support for another 25 years. You also have a ₹40 lakh home loan and expect to spend ₹30 lakh on your child’s higher education. Your required cover must account for all these needs.

You can use Ditto’s term insurance cover calculator to estimate the appropriate sum assured based on your age, required protection period, monthly expenses, outstanding loans, and existing cover.

Note: The amount you calculate and the amount an insurer approves may differ. Insurers determine your maximum eligible cover based on factors such as your income, age, education, occupation, existing insurance, and overall financial profile. 

Why Choose Ditto for Term Insurance?

At Ditto, we’ve assisted over 12,00,000 people with choosing the right insurance policy. Why customers like Aaron below love us:

Aaron's LinkedIn Testimonial
    • 100% Free Consultation
    • No Spam. No Sales Pressure.
    • Rated 4.9/5 on Google Reviews by 30,000+ Happy Customers
    • Backed by Zerodha
    • Dedicated Claim Support Team
    • Compare Plans and Premiums with a Trusted Insurance Advisor

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Steps to Buy Term Insurance Online Through Ditto

Term Insurance Buying Process Via Ditto

Step 1: Discuss Your Profile and Insurance Needs

Start by booking a call or chatting with a Ditto advisor on WhatsApp. The advisor will understand your age, income, occupation, health history, smoking habits, existing insurance, liabilities, and financial dependents.

Based on this information, they will help you estimate an appropriate cover amount and policy tenure. They will also explain which insurers and plans are likely to suit your profile.

Step 2: Finalize the Plan and Coverage

Your advisor will compare eligible plans based on factors such as insurer performance, policy features, premiums, customer service, and underwriting suitability.

Once you have reviewed the recommendations, you can finalize:

    • The insurer and term insurance plan
    • Sum assured
    • Policy tenure
    • Premium payment term and frequency
    • Suitable riders or optional benefits

The advisor will also explain important exclusions, benefit conditions, and potential trade-offs before you proceed.

Step 3: Complete the Application and Payment

A Ditto advisor will schedule an application and payment call, which usually takes around 30–45 minutes. During the call, the advisor will help you complete the proposal form using the information and documents you provide.

You must accurately disclose your health conditions, medical consultations, nominee details and relationship, smoking or tobacco use, occupation, income, lifestyle habits, and existing policies. Once the application is complete, you can pay the premium directly through the insurer’s authorized payment channel.

Step 4: Complete Documentation and Underwriting

After receiving the application, the insurer may ask for documents such as:

    • Identity and address proof
    • Income proof
    • Employment or business details
    • Existing insurance details
    • Medical records, where applicable

Depending on your age, health, cover amount, and profile, the insurer may also arrange medical tests (free of cost to you). It will then assess the application and may approve it at standard rates, offer revised terms with a loading charge (higher premium), request additional information/tests, postpone the decision, or decline the application.

Ditto’s team will help keep you apprised and ensure you understand and respond to any additional requirements raised during underwriting.

Step 5: Receive Your Policy

Once the insurer approves the application, it will issue the policy and send the policy document to your registered email address.

Review the document carefully to ensure that your personal information, nominee details, sum assured, policy tenure, premium payment details, and medical disclosures are recorded correctly. You can use the 30-day free-look period to raise corrections or cancel the policy if its terms do not match what you agreed to, subject to the applicable deductions (proportionate risk premium for the days on cover, medical examination costs and stamp duty).

Ditto’s support does not end after the policy is issued. You can contact the team later for help understanding your policy, updating nominee details, managing renewals, or assisting your family during a claim.

Rules for GST on Term Insurance 

GST on term insurance in India has come down to 0% from the earlier 18% since September 22, 2025. The exemption applies to individual policies and their renewals, but not to group term insurance policies. GST paid before the effective date is not retrospectively refunded. 

Ditto's Verdict: Which Is the Best Term Insurance Plan?

Based on Ditto’s current rating framework, Axis Max Life Smart Term Plan Plus is the best term insurance plan overall. It offers a strong combination of insurer reliability, competitive premiums, comprehensive features, and customer service.

However, there are two close alternatives:

    • HDFC Life Click2Protect Supreme Plus is suitable for buyers who value extensive features, including premium breaks, life-stage cover increases, critical illness protection, and flexible payout options. However, its premiums may be higher and can vary with the applicant’s pincode.
    • ICICI Prudential iProtect Smart Plus is a good choice for buyers looking for competitive pricing, a reputed insurer, and useful features without an overly complicated policy structure.

Bajaj Life eTouch II can be considered by price-conscious buyers and NRI profiles, while ABSLI Super Term Plan may appeal to someone specifically looking for an integrated accelerated critical illness benefit.

Ultimately, the best term insurance policy is one that gives your family adequate protection, is issued on reasonable underwriting terms, and has a premium you can comfortably sustain. We recommend choosing a pure term plan, calculating the cover through the expense-based method, staying covered until around age 65 or 70, paying annually where possible, and adding only genuinely useful riders. 

Full Disclaimer

At Ditto, we believe in full transparency. This review includes our partner insurers (Axis Max Life, HDFC Life, ICICI Prudential, Bajaj Life) and a non-partner insurer (Aditya Birla) because our ranking methodology is unbiased and applied consistently across all insurance companies. To know more about how we rate plans, read our detailed rating framework.

Frequently Asked Questions

Which term insurance is best in India?

Based on Ditto’s current ratings, Axis Max Life Smart Term Plan Plus is the best overall option, followed by HDFC Life Click2Protect Supreme Plus and ICICI Prudential iProtect Smart Plus. However, the best policy for you will depend on your eligibility, medical history, premium quote, and coverage needs.

Which is the best term insurance plan for ₹1 crore?

Axis Max Life Smart Term Plan Plus, HDFC Life Click2Protect Supreme Plus, and ICICI Prudential iProtect Smart Plus are among Ditto’s top choices for ₹1 crore of coverage. The quality of a plan does not change merely because you select ₹1 crore rather than another sum assured.

Which is the best term insurance plan for ₹2 crore?

The same highly rated plans can be considered for ₹2 crore of coverage. However, whether an insurer approves ₹2 crore will depend on your income, age, occupation, education, existing insurance, and financial underwriting.

How much term insurance cover should I buy?

Use the expense-based method. Account for your family’s future household expenses, outstanding loans, major financial goals, and existing term insurance cover. Although insurers may permit max coverage of approximately 20–30 times your annual income, this is an eligibility guideline rather than the ideal way to calculate your family’s requirement.

What is the ideal term insurance policy tenure?

The policy should remain active until your dependents are no longer reliant on your income. For most salaried individuals, coverage until age 65 or 70 is sufficient. You may need a longer tenure if you expect to work longer or have dependents who require extended financial support.

Should I choose the term plan with the lowest premium?

Not necessarily. The cheapest plan may have fewer features, less suitable underwriting terms, or come from an insurer with weaker operational performance. Compare insurer reliability, policy benefits, customer service, exclusions, and premiums before deciding.

Is term insurance with return of premium worth buying?

We generally do not recommend return-of-premium plans. They can cost around 60%–100% more than pure term plans without increasing the life cover. You receive only eligible premiums at maturity, generally without investment returns, and inflation can significantly reduce their future value.

Which riders should I add to term insurance?

A waiver-of-premium rider can be useful because it keeps the policy active after specified disabilities or critical illnesses. A critical illness rider may also help if its coverage, definitions, exclusions, and duration suit your needs. Avoid adding every rider simply because it is available.

Is it better to pay term insurance premiums annually or monthly?

Annual payments are generally preferable because insurers may apply modal loading to monthly, quarterly, or half-yearly payments. Annual payments also reduce the possibility of policy lapses caused by repeated auto-debit failures. Monthly payments remain reasonable when paying the entire annual amount would strain your finances.

Can smokers buy term insurance?

Yes. Smokers and tobacco users can purchase term insurance, but they usually pay higher premiums because of the additional health risk. You must disclose all current and past tobacco use accurately, including cigarettes, vaping, chewing tobacco, and nicotine products where asked.

Is the Claim Settlement Ratio enough to select an insurer?

No. Claim Settlement Ratio should be assessed alongside the Amount Settlement Ratio, complaint volume, solvency ratio, business volume, customer service, and consistency over multiple years. A single metric does not provide a complete picture of an insurer’s reliability.

Can the final premium differ from the initial online quote?

Yes. Online premiums are illustrative and a starting point for the application. The insurer may revise the premium after assessing your medical test results, health history, occupation, income, lifestyle, smoking habits, location, and requested coverage.

Is GST applicable to term insurance?

GST is exempt on individual term insurance policies and their renewals from September 22, 2025. The exemption applies to individual life insurance policies, including term plans, but not necessarily to group insurance arrangements.

Can I buy term insurance online through Ditto?

Yes. A Ditto advisor can help you assess your needs, compare suitable plans, complete the application, respond to underwriting requirements, and review the issued policy. The premium is paid directly through the insurer’s authorized payment channel. Moreover, the premiums paid for buying a plan through Ditto are exactly the same as other aggregator websites or as if you’re buying the plan directly from the insurer’s website. There are no extra charges or commissions.

What is the difference between regular, limited, and single pay in term insurance?

Regular pay means paying premiums throughout the policy term. Limited pay lets you finish premiums in a shorter period, while coverage continues for the full term. Single pay requires one upfront lump-sum premium. Regular pay usually keeps annual costs lower, while limited pay may suit people who want to finish payments before retirement. Single pay offers convenience but requires significant upfront cash. At Ditto, we recommend opting for regular pay since it’s much more convenient.

Are term insurance premiums and death benefits tax-free?

Under the old tax regime, eligible term insurance premiums can qualify for deduction under Section 123 (previously Section 80C) within the overall ₹1.5 lakh annual limit. The death benefit received by the nominee is exempt under Section 11 read with Schedule II, Sr. No. 2, previously Section 10(10D). Unlike the premium deduction, the death-benefit exemption applies under both the old and new tax regimes.

How long does a term insurer have to settle a death claim?

Under IRDAI’s 2024 Master Circular, death claims not requiring investigation must be settled within 15 days of claim intimation. Claims requiring investigation must be settled within 45 days of intimation. If the insurer misses the applicable timeline, the claimant is entitled to interest at the bank rate plus 2%, which the insurer must pay automatically along with the claim amount.

Why do term insurance claims get rejected?

A major avoidable reason is incorrect or incomplete disclosure of medical history, tobacco use, income, existing policies, occupation, or hazardous activities. Under Section 45 of the Insurance Act, a life insurance policy cannot be questioned on any ground once three years have passed from the relevant date, unless in the case of proven fraud. The best safeguard is simple: disclose everything the insurer asks, even details that seem minor or medically insignificant.

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