Introduction
In principle, term insurance comparisons should be relatively straightforward. It’s a commodity after all. The insurance company is expected to pay a certain sum to the nominees in the event the policyholder passes away. And there isn’t any room for confusion either since death is final in most cases. However, in reality, it can be extremely complicated considering the number of life insurance companies plying their trade in India and the variety of features and add-ons they market alongside their term insurance product.
So to fully understand the difference between two term insurance products we have to be nuanced in our approach and we have to set some ground rules.
For starters, both policies, Maha Raksha Supreme and eTouch II are marketed by different insurance companies. Maha Raksha Supreme is marketed by TATA AIA and eTouch II is marketed by Bajaj Allianz Life. So even before we compare the products, we must evaluate the insurers first.
Second, we have to look at pricing. Unfortunately, we cannot capture this data fully considering the final price can depend on many factors including your age, location, smoking habits etc. This means we are limiting our comparison in some ways and it isn’t a perfect evaluation.
Finally, it’s important to talk to an actual advisor before you make up your mind. So we recommend booking a call with us before you go ahead.
And with that introduction out of the way, we can get to comparing the actual policies themselves.

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Insurer Comparison

Claim settlement ratio is perhaps the most important metric you should be looking at considering it tells you how many claims an insurance company pays out for every 100 claims they receive. When you average the claim settlement numbers for 3 years and express it as a percentage, you will see that TATA AIA has a claim settlement ratio of 98.9% and Bajaj Allianz Life has a claim settlement ratio of 99.11%. And even though there ’s a slight difference, these are both very good numbers. So there’s nothing to complain here.

Sometimes you can’t just look at the claim settlement ratio because it can be misleading. For instance, imagine 9 people make claims worth 1 crore each and the 10th person makes a claim totalling 5 crores. The company can simply pay out the smaller claims of 1 crore each and deny the bigger 5 crore claim and still maintain a claim settlement ratio of 90%. So you will need to look at the total amount settled as a percentage of the total value claimed. And when you average this number for 3 years and express it as a percentage, you will see that TATA AIA has an amount settlement ratio of 92.7% and Bajaj Allianz Life has a amount settlement ratio of 93%. These are both pretty good numbers even though there’s a slight difference.

While it’s important to look at the claim and amount settlement ratios, it’s also important to look at the scale of business. Because truth be told, it’s very easy to post 90%+ settlement numbers when you are selling only a few thousand policies and garnering a few hundred crores in premiums as opposed to putting up the same performance while selling hundreds of thousands of policies doing tens of thousands of crores in new business. So it’s important to look at the scale of the business. And when you consider total premiums generated across the last three years and average it across, you will see that Bajaj Allianz Life has generated new business premiums worth