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Compare Term Insurance

Bajaj Allianz Life eTouch vs ICICI Prudential iProtect Smart

Bajaj Allianz Life

VS

ICICI Prudential

Introduction

In principle, term insurance comparisons should be relatively straightforward. It’s a commodity after all. The insurance company is expected to pay a certain sum to the nominees in the event the policyholder passes away. And there isn’t any room for confusion either since death is final in most cases. However, in reality, it can be extremely complicated considering the number of life insurance companies plying their trade in India and the variety of features and add-ons they market alongside their term insurance product.

So to fully understand the difference between two term insurance products we have to be nuanced in our approach and we have to set some ground rules.

For starters, both policies, eTouch and iProtect Smart are marketed by different insurance companies. eTouch is marketed by Bajaj Allianz Life and iProtect Smart is marketed by ICICI Prudential. So even before we compare the products, we must evaluate the insurers first.

Second, we have to look at pricing. Unfortunately, we cannot capture this data fully considering the final price can depend on many factors including your age, location, smoking habits etc. This means we are limiting our comparison in some ways and it isn’t a perfect evaluation.

Finally, it’s important to talk to an actual advisor before you make up your mind. So we recommend booking a call with us before you go ahead.

And with that introduction out of the way, we can get to comparing the actual policies themselves.

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Insurance Parameters

Bajaj Allianz Life

Bajaj Allianz Life

eTouch

Claim Settlement Ratio

(avg. of last 3 years)

99.1%
97.5%
Amount Settlement Ratio

(avg. of last 3 years)

93%
92.1%
Annual Business
₹10,456 Cr.
₹17,198 Cr.
Complaints per 10,000 claims settled

(avg. of last 3 years)

4.4
14.3
Zero Cost Option
Waiver of Premium

Available

(Only on Permanent Disability)

Available

(Only on Permanent Disability)

Accidental Death Benefit
Total Permanent Disability
Terminal Illness

Available

(Up to ₹2 Crore)

Increasing Cover
Cover amount Top-up

Insurer Comparison

csr

Claim Settlement Ratio

Bajaj Allianz Life boasts a slightly better claim settlement ratio than ICICI Prudential.

Claim settlement ratio is perhaps the most important metric to look considering it tells you how many claims an insurance company pays out for every 100 claims they receive. When you average the claim settlement numbers for 3 years and express it as a percentage, you will see that Bajaj Allianz Life has a claim settlement ratio of 99.11%, which we believe is a fairly good number. And Bajaj Allianz Life has a claim settlement ratio of 97.52% which is slightly above average. So on this front, Bajaj Allianz Life slightly edges ICICI Prudential.

asr

Amount Settlement Ratio

Both companies boast very good amount-settled ratios.

Sometimes you can’t just look at the claim settlement ratio because it can be misleading. For instance, imagine 9 people make claims worth 1 crore each and the 10th person makes a claim totalling 5 crores. The company can simply pay out the smaller claims of 1 crore each and deny the bigger 5 crore claim and still maintain a claim settlement ratio of 90%. So you will need to look at the total amount settled as a percentage of the total value claimed. And when you average this number for 3 years and express it as a percentage, you will see that Bajaj Allianz Life has an amount settlement ratio of 93% and ICICI Prudential has a amount settlement ratio of 92.1%. These are both pretty good numbers even though there’s a slight difference.

annualBusiness

Annual Business

Both companies operate at a very large scale.

While it’s important to look at the claim and amount settlement ratios, it’s also important to look at the scale of business. Because truth be told, it’s very easy to post 90%+ settlement numbers when you are selling only a few thousand policies and garnering a few hundred crores in premiums as opposed to putting up the same performance while selling hundreds of thousands of policies doing tens of thousands of crores in new business. So it’s important to look at the scale of the business. And when you consider total premiums generated across the last three years and average it across, you will see that Bajaj Allianz Life has generated new business premiums worth ₹10,456 Crore and ICICI Prudential has garnered new business worth ₹17,198 Crore. This tells you that both companies operate at a massive scale, even though there’s a slight difference.

complaints

Complaints per 10,000 claims settled

Bajaj Allianz Life received 4.4 complaints while ICICI Prudential received 14.3 complaints for every 10,000 claims registered. You also need to know that Bajaj Allianz Life’s numbers are considered very good based on industry standards, while ICICI Prudential’s numbers are below average.

Feature Comparison

criticalIllness

Critical Illness

iProtect Smart offers a critical illness benefit while eTouch doesn’t.

If you’re ever diagnosed with a debilitating illness, you would want your insurance policy to pay a fixed sum so that you can deal with any monetary obligations you may have. This is called a critical illness benefit. And with the two policies in question, it seemsiProtect Smart extends a critical illness rider while eTouch doesn’t extend this option.

zeroCost

Zero Cost Option

Both policies offer the Zero Cost Option.

Some insurers will return all your premiums if you forego your policy before maturity, during a period specified by the insurer. In essence, you get all your premiums back, while also being protected under the term plan during this time. And it seems both policies offer this benefit.

wop

Waiver of Premium

Both policies offer “Waiver of Premium” benefit if you are disabled (in an accident).

Both policies waive off all future premium payments if you are ever disabled (in an accident). However, neither policy extends this option if you are diagnosed with a critical illness.

accidentalDeath

Accidental Death Benefit

Both policies offer accidental death benefits.

Some policies offer you the option of adding extra protection for accidental deaths. In which case, you get the option of choosing your death and accidental death cover separately. And while we recommend customers choose a comprehensive cover without worrying about the specifics of death precisely, you should find comfort in the fact that both policies extend this option anyway.

tpd

Total Permanent Disability

Neither policy offers a total permanent disability benefit.

Some policies offer you a monthly income or a large lumpsum in the event you are disabled totally for life. However, it seems neither policy extends this benefit.

terminalIllness

Terminal Illness

Both policies offer terminal illness benefit.

Some policies will disburse the entire cover amount the moment you are diagnosed with a terminal illness. So even in the absence of death, you can still get the money and use it any way you wish. In this case however, both policies extend the terminal illness benefit.

increasingCover

Increasing Cover

Neither policy extends the “increasing cover” benefit.

Some policies automatically increase your cover by a certain amount (usually inflation) to always provide you with the necessary protection. And it’s disappointing to note that neither policy extends this benefit.

topup

Cover amount Top-up

Neither policy offers a top-up benefit.

Some policies extend the option of increasing your total term cover(by a certain margin) even after you buy the policy. Unfortunately, in this case, neither policy makes this option available.

Final Conclusion

After evaluating the insurer’s profile, their claim settlement numbers and the individual policy features, we believe iProtect Smart is a clearly better alternative when compared to eTouch.