Bharti Axa Life Insurance

Quick Overview

Bharti AXA Life Insurance is a private life insurance company in India, established in 2006. Earlier, it was a joint venture between Bharti and AXA, but Bharti Enterprises acquired AXA Group’s stake in March 2024 and now owns 100% of it.

From a performance standpoint, Bharti AXA reports a 3-year average Claim Settlement Ratio of 99.10% (FY22-25) and an Amount Settlement Ratio (ASR) of 97% (FY21-24). Both of these are strong on paper and above industry averages.

However, compared to larger, more established insurers like HDFC Life and Axis Max Life, Bharti AXA operates at a much smaller scale, with lower business volumes and relatively higher complaint ratios. For customers prioritizing long-term operational stability, scale, and servicing track record, larger insurers may be more suitable.

Choosing a life insurance company isn’t just about finding a low premium or a famous brand name. It’s about long-term stability, consistent claims performance, and customer experience over decades.

Bharti AXA Life Insurance shows strong claim-related metrics on paper, but when you dig deeper, scale, complaints, and business volumes raise some important questions.

In this blog, we’ll discuss the insurer’s key performance indicators, pros and cons, and whether it’s the right fit for you.

Metrics of Bharti AXA Life Insurance

Metrics	FY 22-23	FY 23-24	FY 24-25	Bharti AXA Average (FY 22-25)	Industry Average (FY 22-25)
Claim Settlement Raio (CSR)	99.10%	99.01%	99.18%	99.10%	98.66% (Mean)
Amount Settlement Ratio (ASR)	98.09%	96.48%	-	97% (Avg FY 21-24)	94.07% (FY 21-24) (Mean)
Solvency Ratio	1.6x	1.6x	1.7x	1.63x	2.04 (Median)
Complaint Volume (per 10,000 claims)	151	66	71	96	17.67 (Median)
Annual Business Volumes (in crores)	₹1,016.3	₹781	₹742	₹846	₹3,411.73 (Median)
Amount Paid in Claims (in crores)	₹148.5	₹137.6	₹163.4	₹149.8	₹195.95 (Median)

For the ASR, we have considered the average of FY 21-24, as the latest FY 24-25 metrics haven’t been released yet.

Key Insights for the Performance Metrics:

The high ASR (97%) indicates that Bharti AXA pays out a high proportion of approved claim amounts and treats both high and small value claims equally.
Bharti AXA is a small-scale insurer, and maintaining a high CSR (99.10%) is relatively easier at lower claim volumes compared to large, established insurers. Many of these larger insurers manage to maintain similar or even higher CSRs at significantly higher claim volumes. To help you understand how Bharti AXA compares with other insurers in terms of claim reliability, here’s a look at the top 10 term insurance claim settlement ratios.
Even after adjusting for scale, Bharti AXA reports far more complaints (96 per 10,000 claims) than the industry median, indicating potential issues with servicing, communication, or claim handling experience.
The consistently low annual business volumes (₹846) suggest limited market presence and adoption, which can impact long-term stability.

Note: At Ditto, we use a 3-year average for key operational metrics to smooth out short-term volatility and avoid overreacting to one-off events, seasonality, or unusual market conditions.

The above metrics pertain to the overall life insurance segment, which includes term insurance, savings plans, ULIPs, and other products. While these metrics are not disclosed separately for term insurance, they remain indicative and relevant for assessing term insurance performance.

Types of Plans Offered by Bharti AXA Life Insurance

Bharti AXA Life Insurance offers:

Savings plans such as the Guaranteed Bachat Plan and Income Laabh.
Retirement plans such as the Swabhimaan Retirement Plan and the Saral Pension
Child plans such as Shining Stars and Child Advantage
ULIPs (Unit Linked Insurance Plans) such as Wealth Pro and Grow Wealth Ultra

The insurer also offers term insurance, which we’ll look at more closely.

CTA

Bharti AXA Life Insurance Term Plans

Bharti AXA Flexi Term Pro

A highly customizable plan offering two main variants: Without Return of Premium and With Return of Premium (TROP). It comes with whole life cover. It also has a Joint Life option, allowing you to cover your spouse under the same policy.

Bhari AXA Life Suraksha

An all-round protection plan that allows customization based on life stages. It also offers both TROP and non-TROP variants.

Bharti AXA Life Saral Jeevan Bima Plan

A standard, easy-to-understand, IRDAI-mandated pure protection plan, designed to provide basic financial security.

Bharti AXA Life Grameen Jeevan Bima Yojana

A micro-term insurance product aimed at providing affordable life cover for rural or lower-income segments.

Bharti AXA Life Insurance Premium

The premium applicable to an individual depends on several factors, including age, gender, policy term, premium payment term, sum assured, plan option selected, lifestyle habits (such as smoking), etc. Moreover, the premiums vary for standard and sub-standard lives.

While premium calculators are not available on Bharti AXA Life Insurance’s website, sample illustrations provided by the insurer offer indicative premium rates for select plans. Here are two examples:

1) Flexi Term Pro

The sample rates taken are applicable for a healthy, non-smoking male, covered till the age of 60 for a sum assured of ₹1 crore. For the joint life option, a non-working spouse aged 30 and 35, respectively, has been considered.

Age	Policy Term	Single Life (Without ROP)	Joint Life Option	Return of Premium (RoP)
30	30	₹11,300	₹15,800	₹22,500
35	25	₹14,100	₹19,450	₹32,000

We do not recommend ROP and joint life variants due to higher premiums and limited value editions. Premiums for the pure term plans are fairly competitive.

2) Guaranteed Bachat Plan

The Guaranteed Bachat Plan offers three premium bands:

Band 1: ₹22,000 - ₹49,999
Band 2: ₹50,000 - ₹99,999
Band 3: ₹1,00,000 and above

Since this is a savings + insurance-based product, there is no limit to the amount you can invest in it.

Pros and Cons of Bharti AXA Life Insurance

Pros	Cons
High Claim Settlement Ratio	Very high complaint volume
Strong Amount Settlement Ratio	Low business scale compared to industry peers
Backed by a reputable Indian promoter	Lower solvency ratio than the industry median
	Uncertainty around long-term operational continuity
	Basic term plan offerings

How to Buy Bharti AXA Life Insurance Online?

When you visit the official website and click on the “Plans” section, you can only view detailed information about the available policies. At present, there is no direct “Buy Online” or instant purchase button on the website that allows you to complete the policy purchase entirely on your own.

If you’re interested in buying a Bharti AXA Life Insurance policy online, the recommended approach is to get in touch with their customer care team. They can guide you through the purchase process, share plan details, and help you complete the application digitally where applicable.

Bharti AXA Life Insurance Customer Support Details

Call: 1800 102 4444 (Monday to Saturday: 9 AM to 7 PM IST
WhatsApp: 022 4881 5768
Email: service@bhartiaxa.com
Managing Existing Policies: If you already have a Bharti AXA Life Insurance policy, you can log in to manage your policy, make payments, or raise service requests using the customer service portal.

Bharti AXA Life Insurance Claim Settlement Process

Bharti AXA Life Insurance follows a similar claim settlement process to that of other insurers in the industry. For more details, you can check out the infographic attached below.

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Ditto's Take on Bharti AXA Life Insurance

Bharti AXA Life Insurance shows strong claim-related ratios, but numbers alone don’t tell the full story. Its relatively small scale, consistently high complaint volumes, and lower-than-industry-average solvency ratio raise concerns when evaluated from a long-term perspective.

Life insurance is a commitment that can last decades, and in such cases, operational stability and customer experience matter as much as claim statistics. Given Bharti AXA’s limited market presence and uncertainty around long-term continuity, we believe there are more reliable options available among larger, well-established insurers.

At Ditto, we recommend choosing insurers with a proven track record, strong scale, and consistently low complaint ratios, even if that means paying a slightly higher premium.

Full Disclosure: Bharti Axa Life Insurance is not a partner-insurer of Ditto. The information taken in this article is sourced from the insurer’s website, IRDAI reports, and publicly available data.

To understand how we evaluate plans or insurers, you can go through Ditto’s Cut.

Frequently Asked Questions

Is Bharti AXA Life Insurance a good company?

It has strong claim metrics, but concerns around scale, complaints, and long-term stability make it less preferred compared to larger insurers.

How can I check my Bharti AXA life policy status?

You can check your policy status through Bharti AXA’s official website or by contacting their customer support.

Who are the top 5 insurance companies in India?

Typically, large players like Axis Max Life, HDFC Life, ICICI Prudential, SBI Life, and Bajaj Life dominate the market.

What is Bharti AXA Life monthly income plan?

It’s a type of savings or annuity plan designed to provide periodic payouts, usually post-retirement.

Last updated on: 15 Feb, 2026