Best Term Insurance Plan: Top 5 Policies

Every financial goal you’re working towards, such as your home, your child’s education, and your family’s lifestyle, depends on your income. But what happens to these dreams if something happens to you and that income suddenly stops?

That’s where term insurance comes in. It acts as a financial safety net, ensuring your family can continue to meet its goals even in your absence. In exchange for a relatively small premium, your loved ones receive a substantial payout (sum assured) if something happens to you during the policy term.

But here's the challenge: there are dozens of term insurance plans in India today, each with its own set of features, pricing, and fine print. So how do you decide which policy is truly the best term insurance plan for you?

In this article, we’ll break down what truly makes a term plan worth your money, compare some of the top options in India, and, most importantly, help you choose a policy that actually fits your life and long-term responsibilities.

Ditto’s Rating Methodology

To find the true best term insurance plan, we run them through a proprietary scoring matrix. All plans included in this guide are rated using our transparent policy rating framework, which scores each plan across three dimensions:

• Insurer Reliability (60%): We average IRDAI data (CSR, ASR, Solvency, Complaints) over the last 3 years to ensure an insurer performs consistently, so a single good or bad year doesn’t skew the rating.
• Product Features (30%): We analyze the fine print of policy brochures to measure how comprehensive the policy is. Does the policy offer premium deferment? Is the terminal illness benefit built in or charged extra? Are the terms rigid or flexible? 
• Pricing (10%): We compare quotes across various ages, genders, and smoking habits to see which plans offer the best value for your money. 

Best Term Plan: Detailed Comparison

01

Axis Max Life

Smart Term Plan Plus

A versatile and feature-rich term plan from a reliable insurer that performs well in real-world scenarios.

Axis Max Life

Smart Term Plan Plus

4.7

Overall Rating

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Insurer Rating

5.0/5

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Customer Service

5.0/5

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Feature Rating

4.1/5

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Premium Rating

5.0/5

Key Features: 

• Critical Illness Cover: Covers up to 64 illnesses for a period of 20 years.
• Terminal Illness Benefit: Accelerated payout of up to ₹1 crore upon diagnosis of a listed terminal illness.
• Cover Continuance: Allows premium deferral for a year under specific conditions without losing coverage (premium must be repaid later).
• Instant Payout: Allows an advance payout of up to ₹2 lakh at claim intimation, subject to the sum assured selected.
• Waiver of Premium: Premiums are waived on listed illnesses or disabilities, keeping the policy active.
• Health Management Services: Teleconsultations, network discounts, and related services via the Axis Max Life app.

Takeaway:  Axis Max Life’s Smart Term Plan Plus is the best overall pick as it balances strong features, pricing, and top-tier claim reliability. 

02

HDFC Life

Click2Protect Supreme Plus

A polished, feature-rich term plan backed by an industry-leading insurer. Not the cheapest, but a solid choice for buyers who value reliability over price.

HDFC Life

Click2Protect Supreme Plus

4.4

Overall Rating

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Insurer Rating

4.5/5

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Customer Service

5.0/5

---

Feature Rating

4.4/5

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Premium Rating

3.0/5

Key Features: 

• Waiver of Premium: For critical illness & disability, ensuring coverage continues during income disruption.
• Life Stage Boosts: Increase cover during marriage or childbirth without reapplication.
• Income Payout Options: Nominees can choose structured income instead of a lump sum.
• Critical Illness Rider: Covers 60 illnesses (for up to 15 years).
• Premium Break: Temporarily pause premiums (for a year) while keeping cover active. However, the premiums must be repaid the following year, along with the next year’s amount. 
• Active Management Tools: Smart Exit, instant partial payout on claims, and app-based wellness services.

Takeaway: HDFC Life’s Click2Protect Supreme Plus is best if you’re looking for insurer trust and service. It’s also ideal if you’re okay paying a slightly higher premium for peace of mind. 

03

ICICI Prudential

iProtect Smart Plus

A reliable and mainstream term plan from a trusted private insurer. Covers the essentials cleanly, supports key life-stage needs, and suits buyers who want brand confidence without complexity.

ICICI Prudential

iProtect Smart Plus

4.3

Overall Rating

---

Insurer Rating

4.4/5

---

Customer Service

5.0/5

---

Feature Rating

3.8/5

---

Premium Rating

5.0/5

Key Features: 

• Life Stage Protection: Increase coverage during marriage, childbirth, or the disbursement of a home loan event.

• Smart Exit: Option to exit and receive premiums back after a defined period.
• Premium Break: Temporarily pause premiums (for up to a year) after paying regularly for a period.
• Instant Partial Payout: Early accelerated payout of ₹3 Lakhs at claim intimation for higher covers.
• Flexible Payouts: Lump sum or income-based formats for nominees.

Takeaway: ICICI Prudential’s iProtect Smart Plus provides a good mix of affordability and flexibility. It works best if you want features without overpaying. 

04

Bajaj Life

eTouch II

A clean, reliable, and competitively priced term plan that covers essentials well, making it a strong value for buyers prioritizing cost without compromising credibility.

Bajaj Life

eTouch II

4.2

Overall Rating

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Insurer Rating

4.4/5

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Customer Service

5.0/5

---

Feature Rating

3.4/5

---

Premium Rating

5.0/5

Key Features: 

• Terminal Illness Payout: Early benefit on diagnosis (up to ₹2 cr).
• Waiver of Premium: Applicable for accidental disability or terminal illness.
• Income Payout Options: Nominees can choose structured payouts.
• Premium Holiday add-on: Allows temporary premium skips without losing cover.
• Early Exit Value: Available at older ages under specific rules.
• Health Management Services: Teleconsultations, health checkups, and discounts on pharmacy/lab tests.

Takeaway: Bajaj Life’s eTouch II is the most cost-effective option and a top priority if you want to pay lower premiums while still getting decent features. It’s also one of our top recommendations for term insurance for NRIs. 

05

Aditya Birla Sun Life

Super Term Plan

A well-rounded, distinctive term plan with strong illness-related value inside the contract. Particularly compelling for buyers who want both death and illness protection without stitching riders together.

Aditya Birla Sun Life

Super Term Plan

4.0

Overall Rating

---

Insurer Rating

3.7/5

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Customer Service

5.0/5

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Feature Rating

4.3/5

---

Premium Rating

5.0/5

Key Features: 

• Inbuilt Accelerated Critical Illness (ACI): Covers a range of 42 illnesses; up to 50% of sum assured paid (capped at ₹50 Lakhs).Often cheaper than buying a standalone CI rider separately.
• Terminal Illness Payout: Built in for early financial support (upto ₹ 1cr).
• Accidental Total & Permanent Disability: Waives premiums if the rider is opted for.
• Life Stage Flexibility: Boost cover during marriage, childbirth, or home purchase.
• Cover Continuance: Allows premium deferral under specific conditions.
• Early Exit Value: Available at certain ages/tenures; also includes fast partial payout on claim intimation.

Takeaway: Aditya Birla Sun Life’s Super Term Plan is a decent fallback if you’re looking for flexibility and in-built benefits. 

Which Company is Best for Term Insurance?

Now that we’ve looked at the best term policies in India, let’s see how the insurers behind these plans stack up across key parameters.

The above metrics are for the insurers we’ve specifically discussed in this piece. If you’d like to learn more about the other leading insurers, you can explore our comprehensive guide on the best term insurance companies. 

Key Takeaways

• The Claim Settlement Ratio (CSR) is the percentage of total claims an insurer settles out of the total claims it receives in a financial year. While anything above 97% is solid, a CSR above 99% is excellent. 
• The complaint volume is the number of complaints filed for every 10,000 claims. It’s important as it reflects the customer experience and whether they faced any hassles during claim settlement. This should be as low as possible.
• The solvency ratio is the insurer’s ability to meet future liabilities, and it indicates financial strength and stability. According to the Insurance Regulatory and Development Authority of India (IRDAI), insurers must maintain a minimum solvency ratio of 1.5x. 
• The annual volume indicates the total premiums collected in a year. It shows an insurer's scale, trust, and market presence. Although higher is generally better, it shouldn’t be the sole decisive factor. 

Apart from the above metrics, you should consider the Amount Settlement Ratio (ASR) and the amount paid in death claims while comparing insurers. 

• The ASR is the percentage of the total value of claims paid out relative to the total value of claims filed. A high ASR of 90-95% indicates that the insurer is settling both low and high-value claims fairly. 
• The absolute value of death claims paid indicates the insurer’s scale and experience in handling large claim volumes, helping you assess both reliability and financial strength. 

For the above example, we’ve considered healthy, non-smoking, salaried individuals living in a tier-1 city like Delhi (pincode: 110010), covered for a sum assured of ₹2 crore till age 65. 

Key Insights: 

• Start Early: Term insurance premiums rise sharply with age, so even a small delay can cost significantly more. For instance, as we can see in the table above, moving from age 25 to 30 can increase premiums by 20-30% or more. Buying early helps you lock in lower premiums and insurability for the entire policy term while you’re still young and healthy.
• Why Some Plans Are More Expensive: HDFC Life Click2Protect Supreme Plus is priced higher because the insurer offers greater reliability, a better claim experience, and more refined built-in features. In most cases, you’re paying a small premium for smoother claims and better long-term peace of mind.
• Gender-Based Pricing Advantage: Female policyholders typically pay lower premiums because insurers consider them lower risk due to higher life expectancy. This pricing advantage can be meaningful, often resulting in premiums that are 10-15% lower than those for male policyholders.

How to Choose Term Insurance?

Finding the best term insurance plan requires considering two distinct factors: the policy document itself and the company backing it. So let’s look at them one by one.

How to Choose the Right Term Insurance Company

Even if you buy term insurance right now, you may not need it for decades. Therefore, the company you buy it from is just as important as the plan itself. 

You need a reliable insurer that performs well across key operational metrics, including CSR, ASR, complaint volume, and annual business volume. 

A decent insurer ensures that your policy doesn’t just look good on paper but actually delivers when your family needs it the most. 

Why Choose Ditto for Term Insurance?

At Ditto, we’ve assisted over 8,00,000 customers with choosing the right insurance policy. Why customers like Aaron below love us:

• No Spam & No Salesmen
• Rated 4.9/5 on Google Reviews by 15,000+ happy customers
• Backed by Zerodha
• 100% Free Consultation

You can book a FREE consultation. Slots are running out, so make sure you book a call now or chat on WhatsApp with our expert IRDAI-certified advisors. 

Conclusion

Ultimately, choosing the best term plan in India comes down to one thing: clarity. 

You don’t need the most feature-loaded policy or the cheapest premium. Instead, you need a plan that fits your life today and won’t fail your family decades later. Once you’ve shortlisted a reliable insurer and a plan that offers the right balance of coverage and flexibility, the most important step is to act on it. 

Most people delay this decision by trying to find the “perfect” policy. But, in reality, the difference between the top plans is minimal compared to the risk of staying uninsured.