Introduction
In principle, term insurance comparisons should be relatively straightforward. It’s a commodity after all. The insurance company is expected to pay a certain sum to the nominees in the event the policyholder passes away. And there isn’t any room for confusion either since death is final in most cases. However, in reality, it can be extremely complicated considering the number of life insurance companies plying their trade in India and the variety of features and add-ons they market alongside their term insurance product.
So to fully understand the difference between two term insurance products we have to be nuanced in our approach and we have to set some ground rules.
For starters, both policies, Smart Total Elite Protection and eTouch are marketed by different insurance companies. Smart Total Elite Protection is marketed by Axis Max Life and eTouch is marketed by Bajaj Allianz Life. So even before we compare the products, we must evaluate the insurers first.
Second, we have to look at pricing. Unfortunately, we cannot capture this data fully considering the final price can depend on many factors including your age, location, smoking habits etc. This means we are limiting our comparison in some ways and it isn’t a perfect evaluation.
Finally, it’s important to talk to an actual advisor before you make up your mind. So we recommend booking a call with us before you go ahead.
And with that introduction out of the way, we can get to comparing the actual policies themselves.
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Compare Insurances Insurance Parameters |  | |
|---|---|---|
| Claim Settlement Ratio (avg. of last 3 years) | 99.5% | 99.1% |
| Amount Settlement Ratio (avg. of last 3 years) | 95.5% | 93% |
| Annual Business | ₹9,296 Cr. | ₹10,456 Cr. |
| Complaints per 10,000 claims settled (avg. of last 3 years) | 7.3 | 4.4 |
| Zero Cost Option | ||
| Waiver of Premium | Available (Both Critical Illness and Permanent Disability) | Available (Only on Permanent Disability) |
| Accidental Death Benefit | ||
| Total Permanent Disability | ||
| Terminal Illness | Available (Up to ₹1 Cr) | Available (Up to ₹2 Crore) |
| Increasing Cover | ||
| Cover amount Top-up |
Insurer Comparison
Claim settlement ratio is perhaps the most important metric you should be looking at considering it tells you how many claims an insurance company pays out for every 100 claims they receive. When you average the claim settlement numbers for 3 years and express it as a percentage, you will see that Axis Max Life has a claim settlement ratio of 99.5% and Bajaj Allianz Life has a claim settlement ratio of 99.11%. And even though there’s a slight difference, these are both very good numbers. So there’s nothing to complain here.
Sometimes you can’t just look at the claim settlement ratio because it can be misleading. For instance, imagine 9 people make claims worth 1 crore each and the 10th person makes a claim totalling 5 crores. The company can simply pay out the smaller claims of 1 crore each and deny the bigger 5 crore claim and still maintain a claim settlement ratio of 90%. So you will need to look at the total amount settled as a percentage of the total value claimed. And when you average this number for 3 years and express it as a percentage, you will see that Axis Max Life has an amount settlement ratio of 95.5% and Bajaj Allianz Life has a amount settlement ratio of 93%. These are both pretty good numbers even though there’s a slight difference.
While it’s important to look at the claim and amount settlement ratios, it’s also important to look at the scale of business. Because truth be told, it’s very easy to post 90%+ settlement numbers when you are selling only a few thousand policies and garnering a few hundred crores in premiums as opposed to putting up the same performance while selling hundreds of thousands of policies doing tens of thousands of crores in new business. So it’s important to look at the scale of the business. And when you consider total premiums generated across the last three years and average it across, you will see that Bajaj Allianz Life has generated new business premiums worth ₹10,456 Crore, which we believe is a fairly good number and Axis Max Life has generated new business premiums worth ₹9,296 Crore which is what you would expect from a medium-sized insurer. In summary, Bajaj Allianz Life is clearly bigger than Axis Max Life here.
Bajaj Allianz Life received 4.4 complaints while Max Life received 7.3 complaints for every 10,000 claims registered. You also need to know that Bajaj Allianz Life’s numbers are considered very good based on industry standards, while Max Life’s numbers are decent.
Feature Comparison
If you’re ever diagnosed with a debilitating illness, you would want your insurance policy to pay a fixed sum so that you can deal with any monetary obligations you may have. This is called a critical illness benefit. And with the two policies in question, it seemsSmart Total Elite Protection extends a critical illness rider while eTouch doesn’t extend this option.
Some insurers will return all your premiums if you forego your policy before maturity, during a period specified by the insurer. In essence, you get all your premiums back, while also being protected under the term plan during this time. And it seems both policies offer this benefit.
Smart Total Elite Protection waives off all future premium payments if you are ever disabled (in an accident) or diagnosed with certain critical illnesses, while eTouch only waives off all future premium payments if you’re disabled (in an accident).
Some policies offer you the option of adding extra protection for accidental deaths. In which case, you get the option of choosing your death and accidental death cover separately. And while we recommend customers choose a comprehensive cover without worrying about the specifics of death precisely, you should find comfort in the fact that both policies extend this option anyway.
Total Permanent Disability
Some policies offer you a monthly income or a large lumpsum in the event you are disabled totally for life. However, it seems only Smart Total Elite Protection extends this option.
Some policies will disburse the entire cover amount the moment you are diagnosed with a terminal illness. So even in the absence of death, you can still get the money and use it any way you wish. In this case however, both policies extend the terminal illness benefit.
Final Conclusion
After evaluating the insurer’s profile, their claim settlement numbers and the individual policy features, we believe Smart Total Elite Protection is a clearly better alternative when compared to eTouch.