HDFC Ergo and Apple are collaborating, huh?
The question is, will this “Apple” keep the hospital bills at bay or away?!
Let’s find out!
Apple Watch + HDFC ERGO Collaboration
They say: "an apple a day keeps the doctor away" — but what if your Apple Watch could do more than that? Recently, HDFC Ergo has jumped onto the fitness craze with a unique collaboration with Apple.
Health insurers have been riding the fitness wave for some time, offering loyalty points, bonuses, and rewards to encourage policyholders to lead healthier lifestyles. HDFC Ergo, a leading name in health insurance, has taken things up a notch by teaming up with Apple. Through this collaboration, you can potentially get the amount you paid for your Apple Watch back by walking 15,000 steps a day for a year and tracking it using the watch.
This is called the "India Gets Moving Program"!
Perfect pairing with Apple Watch – How do you enrol in the ‘India Gets Moving’ program?
The enrolment process for the India Gets Moving program begins when you purchase an Apple Watch at an offline Apple Authorised Reseller. Your retailer will initiate the process through Zopper, the company enabling this collaboration!
Once the retailer completes the enrollment, you will receive an email containing a link to download the ‘here by HDFC ERGO’ mobile application. This app is essential for participating in the program, as it allows you to track your steps, monitor points earned, and redeem wellness rewards. Upon downloading the app, you’ll need to sync your Apple Watch with it, which enables health data integration for step tracking.
It’s important to note that you must enrol while purchasing the watch. If you miss this step, you won’t be able to join the program later.
Perks of the HDFC Ergo-Apple Pairing
This collaboration rewards you for staying active. You can sync your Apple Watch with HDFC Ergo’s app to monitor fitness levels, set activity goals, and earn points based on performance.
As part of the India Gets Moving program, customers purchasing an Apple Watch and signing up for the program receive a complimentary Personal Accident Cover of ₹1 lakh that HDFC ERGO provides. The coverage remains valid for 12 months from the date of purchase.
Planning to purchase a health insurance policy after hearing about this collab? Let us help you! We can make the process faster, easier, and hassle-free! No spam calls - and that's a promise!
All you need to do is book a call with us! But remember, slots are limited! So, book your calls today!
The Trade-Off: Premium Pairing with Premium Tech
While HDFC Ergo is already considered a comprehensive and reliable insurer, its plans often cost slightly more than budget-friendly alternatives. Pairing such plans with an Apple Watch — a product known for its premium price — might not appeal to all consumers. The question is, will the rewards justify the upfront expenses?
The collaboration makes sense for those already invested in Apple’s ecosystem. However, for others, it might seem like a niche offering designed primarily for a tech-savvy audience.
Will This "HDFC x Apple" Collab Help Apple Capture the Indian Market?
India has always been a price-sensitive market, but consumer behaviour is changing. Apple has seen steady growth in India. In fact, its smartphone market share grew to 8.6% this quarter, compared to just 5.6% in Q3 last year. All this is coming at a time when the company lost about 4% of its market share in North America during the same period.
Initiatives like this may push its adoption further, particularly among the urban youth willing to invest in high-end tech. Associating the Apple Watch with health rewards could be a key driver for new users, positioning Apple as a leader in both tech and fitness products, which the company is actively trying to pursue.
Setting the Stage for Future Collaborations
This collaboration might be the first of many!
Insurers are constantly looking for ways to differentiate their offerings, and tech companies like Apple, Garmin, and Fitbit are the perfect partners. By integrating fitness tracking with insurance benefits, HDFC Ergo sets a precedent for future partnerships between insurers and wearable tech brands.
Conclusion
The "India Gets Moving" initiative represents a significant step in integrating technology and health insurance to promote wellness. It rewards people for staying fit while giving geeks more reasons to purchase an Apple Watch. Though slightly expensive, the value offered through rewards and health tracking can make it worthwhile for those already leaning toward an active lifestyle. After all, if you’re planning to purchase one anyway, there really is no downside to this offer.
